There are certain people you meet, and immediately you KNOW- yup – you are my soul sister. Kelly Potts of Marketing Shift is one of them. I’m pretty sure it was a Google search that initially led Kelly to my work, but immediately after our first Zoom call, we both knew immediately that we HAD to work together. This was my second session of five currently booked together with Kelly, and it’s safe to say every time we’ve shot, I love the photos and the work we create together even more.
Kelly is a marketing coach for female entrepreneurs. With 8 years experience in digital marketing, she knows her way around the block when it comes to social media marketing, email marketing, funnel strategy, launching, and more. She offers 1-1 services, as well as a membership for female entrepreneurs wanting to crush it on Instagram. Kelly is committed to helping small businesses build a loyal audience, become the instant “go-to” in their space, and grow their business with ease.
She runs on perfectly-curated Spotify playlists, aesthetically-pleasing Google Sheets and Olipop Root Beer Tonic, so naturally, we had to incorporate all of that into our session together.
Since this was our second session, and Kelly was in the middle of a complete rebrand of her business and website, we were going for a totally different look than her first shoot (which you can view here!!). For her new brand, the style is chic, minimal, polished, professional, and a little bit Parisian. We wanted to find a space with minimal decor and just a clean studio vibe we could make into whatever we wanted it to be. Welp – we found the perfect place at one of my peers’ garages in Long Branch, NJ. I had done a shoot prior at Veronica’s house back when she rented it out for shoots, and knew that the minimal garage studio would be PERFECT. I was right.
For the shoot we focused on the following scenes:
- Instagram Marketing (getting shots on her phone, talking, taking Instagram stories, scrolling, creating reels with her video light, etc.)
- Simple headshots and lifestyle shots with props such as books, a journal, her Olipop root beer, perfume, magazines, her laptop, her podcast mic.
- Abstract images and closeups she could use on her site as filler images or in her feed – basically images without her face
- Flat lay images of knick knacks that went with her brand colors and brand aesthetic for filler images
For our next shoot, we want to capture some celebration images with champagne, maybe some confetti, and more teaching style images, and I cannot waittttt!!!
Kelly is on a quarterly session plan, so once a quarter we will make a plan for the next quarter’s shoot. We discuss what she’ll be launching, content she’ll be putting out, etc. and then we plan our photos around that. I absolutely LOVE doing quarterly shoots and getting continuously updated content for brands and coaches.
Kelly is a pure marketing genius (and is actually now on my team as a marketing strategist and consultant!) and I’m so excited to experience her genius first hand!!
Kelly – I cannot wait to create more and more magic together this year. You’re amazing and I’m so glad you’re in my life!!!
Brand Photographer: Laura Lee Creative
Location: Long Branch, NJ Brand Session | Rented Garage Studio from March Daughters
Business: Kelly of Marketing Shift
To book your brand shoot with Laura Lee Creative | New Jersey Brand Photographer, read more about my services here: https://lauraleecreative.com/brand-photography