It’s no secret that as a wedding photographer, taking beautiful photos is not our only job. We are responsible for not only delivering these photos to our clients but also for sharing these memories with their families, friends, and our audience of followers too!
However, with that comes something that I know many of you dread (or avoid doing at all), writing the wedding blog. It is likely not because you don’t want to share the love story of your couple but that you don’t have a system in place to actually get it done efficiently.
That is why I am here today to give you some encouragement and motivation to sit down after every wedding and write out your couples story. One, simple blog post can do wonders for your business and bottom line. And, best of all, you are being courageous enough to put yourself out there and share your work with the world. Go you!
Today, I want to share 4 reasons why I believe the wedding blog is one of the most important pieces of your wedding workflow!
#1 – You Get to Share Your Work & the Couples’ Story with the Universe
This is by far the most meaningful reason to write the wedding blog – it is an opportunity for you to put your work into the universe and share the couples’ story with an audience of friends, family, and followers of your business! WHAT A WIN! Just THINK of all the potential clients in that pool of people!
I know what you’re thinking “I have nothing to write!!” Well my friend, here’s what I have to say to you: Believe in yourself and the story you have to tell. Be confident in your work and what you have to offer the world of photography, through visuals and your writing! Writing the wedding blog is an opportunity to speak to an audience who is excited about the work you do and story you tell!
And when it comes to impacting your business and your bottom line, think referrals. When a couple reads their story and sees it portrayed beautifully through your photos AND your words, they want to share it with people they know and love!! And more often than not, one or two of those people are getting married or know someone getting married who may need a wedding photographer! It’s a win-win!!
#2 – Sneak Peek at What’s to Come
Not only will your couples appreciate the heartfelt story written by YOU, their photographer, it will also build the excitement of what is to come. The blog is an excellent way to provide a sneak peek of the best images from the wedding!
#3 – Credit Vendors & Showcase Their Work
As creatives, we operate in a space with a great deal of competition, especially when it comes to the wedding industry. And as you might know, I am a HUGE proponent of community OVER competition! And this is why I make an effort to credit every vendor I work within all of my wedding blogs. You will be amazed at the positive reception you will receive from other vendors when you share their work with your audience!
This not only gives them exposure to your audience but it also gives them the opportunity to share your post with their audience as well. In the current state of our industries, it is more important than ever to support each other and showcase the work of other creatives who work just as hard as you to grow their business!
#4 – It’s Free Marketing!
This point is one of THE most important reasons for writing a wedding blog for each of your couple’s. It is FREE marketing for your business – yes, free! Not only are you showcasing your work but you are also giving future clients a taste of your exceptional client experience.
I’ve had 56 of my couples come from people who have seen a blog post of mine on Facebook! When I write a post, I publish it on my blog and then feature that same post on my personal Facebook page, my business Facebook page, and sometimes even my Instagram page. This one post offers endless opportunities for repurposing my work and promoting my wedding photography services.
With the correct use of SEO and marketing tactics, you can begin to place yourself at the top of search pages – increasing referrals, organic inquiries, and ultimately your bottom line…without ever “asking” or “selling” your services! That is worth 15 – 30 minutes of writing if you ask me!
Now that you know how important it is to write a wedding blog, maybe you also want to learn how to write a wedding blog in 15 minutes or less!? Lucky for you, I recently wrote all about this in a post, How I Write a Wedding Blog in 15 minutes or Less.
ALSO – I have something even MORE valuable and exciting to share with you – especially if you feel like writing blog posts takes up too much of your valuable time. I’ve created a free system for you so you can start writing blogs quickly and painlessly without staring at your computer screen for.ev.er.
Rather than sit down and try to write from scratch, I answer a few key questions for every wedding. The post ends up being hundreds of words because I’m simply answering easy questions about the couple!