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wedding photographers playbook

INTRODUCING: THE WEDDING PHOTOGRAPHER'S PLAYBOOK

a complete, step-by-step, years-in-the-making, sanity-saving guide for everything to do after a wedding—and how to do it efficiently so you can... 

  • Save 100's to 1000's of hours a year (30+ hours a week) without sacrificing a dime.
  • Wow your clients, raise your prices, and increase your profits.
  • Spend more time with your family, your friends, and the other things that set your heart on fire.
  • Deliver your client galleries in record time. Eliminate overwhelm and stress from your post-wedding or session workflow.  

Imagine what your life would look like if you had 30+ more hours in a week as a photographer.

(Or 1000+ more hours in a year!)

(I know, it sounds WAY too good to be true, right?)

But trust me. If I was able to go from working 100 hours a week, in a constant state of exhaustion, stress and overwhelm to owning a thriving 6-figure wedding photography business that gives me the freedom and flexibiltity to have a dream life AND a dream business without stress, overwhelm, and overdue to-do's then  

YOU CAN TOO!

Because guess what? These days- my wedding work only takes a matter of HOURS. 

Tell me, does any of this sound familiar?

  • You need to make more money so you can support your family or quit that full-time job of yours that’s sucking the life out of you...but you need more bookings and don’t know how to get there.
  • You just got home from a wedding. You’re tired, exhausted, and ready to throw your feet up, but you realize you have approximately one billion things now on your to-do list with the post wedding workflow. Cue the overwhelm.
  • You feel like having a dream life AND a dream business is impossible.
  • You spend A LOT of time in front of a computer. Probably more than you do with your family, friends or your camera (which is sorta your job), and you wish there was a better way to do this work that you love that didn’t require sacrificing so much time with your family and friends.
  • OR maybe, your business has grown so much that you’re now dealing with all the growing pains that come along with it and you just can’t keep up with the work. You feel like you’re constantly behind and you’re never going to catch up until the off season.
  • You’re overwhelmed with ALL the things that need to be done. #strugglebus #CanIGetAnAMEN
  • You’re ready for more freedom and flexibility in your life, but right now you feel like #AintNobodyGotTimeForThat.
  • You’re constantly wishing for another 8 hours in the day to get everything done.
laura neff headshot

I get it. I've been in every one of those situations. But what if I told you there was a better way to tackle your work, that alleviated all those problems and helped you bring in more money at the same time? 

(Psst...there is!)

wedding photographers playbook

ENTER: THE WEDDING PHOTOGRAPHER'S PLAYBOOK

a complete, step-by-step, years-in-the-making, sanity-saving guide for everything to do after a wedding—and how to efficiently do it.

wedding photographer playbook

"I AM FLIPPEN AMAZED how easy it really was to do. Following the systems and checklist pulls the emotion out of it immensely and for someone who is scatter brained like me, I have never felt more productive and efficient after a wedding. By Tuesday night (for a Saturday wedding), I had everything done that in the past had taken me weeks to do. Everything is organized, prepped, and since I outsource my editing after my blog images, I have no to-dos with this wedding til it get's sent back to me this weekend. I have never felt less stress 3 days after a wedding. Ever. ALSO, my clients are SO ecstatic with the experience and their blog already being up!"

-Austyn F.

It’s not just a handy checklist. It’s a proven guide that will help you up your profits and GROW your business in a SMART way that leads to less time working and more time living your life.  

 (Ya know, like spending time with your family, having a social life and actually having some time to yourself for once!) 

Save 100’s to 1000’s of hours per year without sacrificing a dime!

Because you’re working around the clock and still there’s no end in sight for all the things that need to get done. You feel guilty when you take a day off, but guilty working all the time too because that means less time with your family and friends, or doing the things you love, like playing with your pups or going on an adventure.  

 Since implementing this system, I’ve completed a wedding workflow in as little as 8 hours after the wedding vs the 6 weeks it used to take me. 

 In turn, I was able to get my LIFE back. In fact, I went on vacation 58 days this year WITHOUT WORKING and estimated about 1300 hours saved this year and I know this Playbook can do the same for you. 

Wow your clients. Raise your prices. Increase your profits.

Just delivering on what you promise isn’t enough to get your clients to rave about you and refer you to their friends. You need to WOW them. Not only did this system give me hours of my life back (like 1300 hours per year of my life back!) to spend with family, go on vacation, wash my hair with real shampoo (is this just me?), it allowed me to increase my pricing by 30% (because my client experience went through the roof), double my bookings in just one year while working LESS, and double my revenue! 

You read that right: DOUBLE.

More time? More money? Less guilt, less stress, less wanting to throw your laptop into oncoming traffic? I believe that’s a win/win. (Win, win, win.)

Eliminate overwhelm and never wonder what to do or when to do it ever again.

This Playbook is a tried-and-true compass for everything you should do (or need to do) after a wedding so you don’t get behind—getting rid of overwhelm entirely and helping you to deliver your clients’ wedding in one week. You heard that right: one week. (And if you use an editor, get ready to be done with the brunt of the work by Tuesday and have the rest of the week to do all the other things you’ve been dreaming about doing—you’re welcome.)

From “Newbies” to Seasoned Pros.

Whether your business is new and you're unsure what your workflow should look like, or you’ve been in the game for a while and you’re bleeding hours and energy just maintaining (instead of growing) your business, this playbook will completely transform your business and your client experience—and as a result, your life (and your bank account).

WHAT ARE THEY SAYING?!

All this is possible for you, too. . . 

"This has very very literally changed my life. As a mom, wife, church volunteer, and photographer, I needed some serious help. My life was being spent staring at the screen and not with the people that mean the most to me. The first week after implementing this playbook I was able to cut 16 hours out of my normal post wedding workflow-this changed my entire post-wedding workflow and stress level. I made Valentines treats with my kids instead of putting them in front of the TV and gluing myself to my laptop. That right there is worth every bit of this playbook. "

-Marquette M.

WHAT'S INSIDE?

It’s the COMPLETE post-wedding workflow for wedding photographers broken down by day featuring:

  • Highly-manageable tasks covering everything from importing your pictures, to marketing, to delivering your client albums—tried and tested to keep overwhelm at bay and create a client experience that will result in raving fans and more referrals.
  • A list of 61 resources (apps, chrome plugins, softwares, etc.) to guarantee productivity, efficiency and business savvy on the daily.
  • 6 export presets with full settings that will easily save you at least 10 hours a year and only take 5 minutes to set up!
  • A recommended outsourcing list of all the things you should quit gripping so tightly in your business
  • 107 tasks for your post production workflow broken down over 10 days.
  • 107 procedures for every single step. Instructions on how to do it, when to do it, what softwares to use to complete it, where to click and more. 
  • 39 efficiency tips for every part of the workflow to teach you the quick and smart way to do every task on your to-do list so you can make more money for your time and run a business that doesn’t require your attention 24/7.
  • 109 pages of content of pure gold. For real.

Because if there’s one thing I know about you, my friend, it’s that your desire to become an entrepreneur doesn’t include swapping a 9-5 job for a 24/7 one. 

The Wedding Photographer's Playbook is PERFECT for you if:

  • You spend all of your time running your business and just maintaining it instead of having time to GROW and work ON it.
  • Your clients are happy with their images but aren’t raving about you to all their friends.  
  • You'd love to cut your wedding workflow by up to 40 hours and learn how to finish your portrait sessions in a matter of hours.
  • You're looking for a way to WOW your clients so you can get more referrals and make more money without spending $$ on ads.
  • You feel overwhelmed and stressed with the entire post-production aspect of wedding photography. 
  • You’re exhausted more often than not, and you'd like to remember what a full 8 hours of sleep feels like (or—gasp!—a day off).
  • You miss your family, your friends, your happy hour, your time at the gym, reading books, cooking...
  • You feel guilty when you’re NOT working because you feel like your to-do list is literally a mile long. 
  • You feel behind. Plain and simple. 
  • You’re constantly wishing there were just a few (or 8) more hours in the day to get things done. In addition to more time and balance, you long for mental peace (because as we all know, we don’t leave our work at our desk.)
  • Your clients deserve a faster turnaround time but you struggle with how to get there. 
  • You’re convinced you don’t have time to learn how to do things differently because, hello, your head is barely above water as is. 

"This Playbook is a GAME CHANGER!! After implementing everything I learned in the Playbook, the post-wedding process doesn't stress me out anymore! I'm creating a consistent (and better!) client experience, saving SO much time, and enjoying this part of my business again; it has completely transformed my post-wedding workflow. I had the whole gallery delivered to my client in record time. (AKA 1 week vs 5 weeks with my old “system!”)

  PLUS, getting back more time to spend with my husband is HUGE! Less time stressed at a computer + more time for brewery dates with my hubby = one happy entrepreneur!"

-Sara O.

I’ve been in every one of those places. 

For me, it looked like this: I was a stressed-out, overworked, anxious, overwhelmed mess. I shot about 15 weddings and 15 engagement sessions in 2015 and they were draining all of my time and energy (on top of my full-time job as a photo editor for a studio). I DESPERATELY needed to get out of my full-time job but I needed more clients and more money. (Tale as old as time, right?) I was neglecting important relationships to me (including the one to my own self) and knew I needed to make a change...

And then I decided to take a leap of faith, quit my job, and make things work.  

I spent my entire off-season going into 2016 refining everything I had learned about the post-production workflow from the last 3-4 years.  

I was nailing down everything I did; finessing tasks into manageable systems and spending over 1000+ hours refining and tweaking every step and process.  

In 2016 I shot 28 weddings, approximately 35 engagement sessions and did at least 12 portrait and brand sessions on top of that. (More than double the year before.)  

My rates went up, my client happiness and referrals went up, my income went up, and I somehow had more free time than ever.  

In fact- I took up paddle boarding, aqua-boxing (the best gym class you’ll ever go to—yes—I’m the only one under 70 years old there), flipped a house, and started a second business. (And I even had TWO date WEEKENDS in October, despite shooting a combined 19 sessions and weddings that month!)  

In a nutshell? I got my life back. I got my passion back. And I gave my clients an experience worth talking about. 

That incredible client experience resulted in booking $135,000+ in client referrals. 

And some other really great things I got to make time for because of this killer workflow? 

  • Networking, social media marketing and blogging (Which are all highly effective ways of getting in front of more people + making more money!)
  • Other money producing activities such as meetings and connecting with vendors.
  • Taking on a higher volume of work because I was able to produce the finished product quickly, bringing in more revenue.
  • Loving on my clients.

But the best part? For the first time in years, (or maybe ever), I found balance. 

And if I had a good voice I’d sing this part to you: SO CAN YOU. 

I created The Wedding Photographer’s Playbook to help you build a profitable business and a fulfilling life that you love. 

I want to save you the years I spent anxious, overwhelmed, lost, wondering if this was even the right career for me. (I didn’t sign up for entrepreneurship to spend 16+ hours a day behind a computer screen and I’m betting neither did you.)  

I want to see more creative entrepreneurs lit up with what excites them and not bullied or bogged down by tasks and details that can be easily organized and tamed.  

This Master Playbook features:

  • 109 gorgeously-designed pages of pure gold insight and action items.
  • My Lifesaving Resource List—All the apps, chrome extensions and software I use on a daily basis to be efficient, productive and savvy (so I can have freedom, balance, and adventure).
  • Outsourcing 101 —You don’t have to do all of this alone, and I’ve pinpointed (and tested) the parts of the process you should hand off to someone else.
  • 11 solid gold chapters covering—Export presets, Importing, File Naming, Folder Organization and Backing Up. 5-part Culling System, Blog Edits, Social Media Scheduling, Exporting, Editing Galleries, Client Gifts, Submitting for Publication, Packing Gear, Formatting, and Printing Timelines, Exporting, Creating your galleries, Backing up your final images, Delivering your client’s gallery, Asking for testimonials and sending the gallery to the other wedding vendors, Album processing and ordering.

Here’s a Sneak Peek Breakdown of the Playbook’s contents. 

Each chapter represents one day of your workflow and includes a daily checklist so you know exactly what needs to get done. It’s like I am holding your hand and showing you every single day what you should be doing and how to do it so you can focus on the things that matter most to you. 

The Prequel

My letter to you, my COMPLETE resource list, my recommended outsourcing guide, and instruction on exactly how to use the Playbook.

Chapter 1

This chapter covers the often-overlooked things to do before you even get started. This will save you HOURS (Literally 100s over the course of your career, and will only take about 20 minutes!)

Chapter 2

"The Night of the Wedding" | We tackle importing, file naming, folder organization, and backing up. 

Chapter 3

“The Day After the Wedding” | Learn my complete 5 part system that takes all the overwhelm out of culling that will set the rest of your workflow up for success and efficiency. 

Chapter 4

This dives into blog edits, Social Media scheduling, Exporting and the Complete Blogging system from writing, to formatting. 

Chapter 5

Here, we get into Social Media Marketing and Editing the Main Gallery 

Chapter 6

Social Media and Client Gifts

Chapter 7

Submitting for publication and Client Gifts.

Chapter 8

Packing Gear, Formatting memory cards, and Printing Timelines. (Simply prep work for the next wedding!) 

Chapter 9

Exporting, Creating your client’s gallery and backing up your final images.

Chapter 10

Delivering your client’s gallery, asking for testimonials and sending the gallery to the other wedding vendors.

Chapter 11

These are tasks that depend on your client’s contract such as the album process: selecting images, designing, editing, and ordering.

HOLY S***(!!!) This is incredible. INCREDIBLE. I’ve been a wedding photographer for over 5 years now and I have never really had a workflow. Even through mentoring and purchasing online education courses.  

That was… until the Playbook. This system isn’t just “working for me”, it’s REVOLUTIONARY for me. My life, and not to mention, my post production went from complete chaos to simple and organized.  

It’s really the only post-production workflow any photographer needs. It is comprehensive, thorough, and detailed enough that a new photographer can pick it up and work from it with ease. It's a brilliant step-by-step program that teaches you how to maximize productivity and work more efficiently within software that most photographers already have. The value of it far exceeds any price that could be placed on it (seriously, just think about what getting your life back is worth to you).  

ALL photographers need an efficient workflow for post-production!! I cannot imagine how much this will make my limited time easier while improving productivity and in turn create more revenue!!!  

You have some options... 

You can continue going at this alone, figuring out your workflow and systems slowly but surely over the course of years- tweaking and refining everything while trying to keep your head above water like I did. You can continue giving your clients a lackluster experience that doesn’t create raving fans OR you can get everything you need for a more organized and profitable business and more balanced life in your hands right now!  

I’m confident that this guide was the way I could help hundreds of photographers get their life back and build a business they’re proud of.  

Photographers have said they’d pay $1600 or more for the Playbook!!  

But, I priced it at $197 so that you could get started on your journey to less work, more life, and a growing business TODAY.


Here’s to deciding that you can’t afford not to make a change. Here’s to being the boss of your workflow, not the other way around.  

And? Here’s to making today the day you took a stand for the life you’ve always envisioned. (Because, oh it is waiting for you, my friend.)  

So, what are you waiting for?  

(Hint: even if you only saved 5 hours a week with this system, you'd end up saving over 250 hours this year. That's more than 6 FULL work weeks that you can now spend with your family, your friends, or on that vacation you've been dying to go on. Wouldn't that be worth it? 

For questions or customer support, please email support@lauraleecreative.com. 

Questions? Read the frequently asked questions and answers for the Playbook below!

How do I access the content?

As soon as your order goes through you will be able to download your Playbook from the order confirmation page. You will also get an email with a unique link custom to you to download it if you misplace it! From there, as long as you have a program to read PDF’s and internet access to watch the getting started tutorials you’ll be good to go! 

Do you offer a payment plan?

Since you have immediate access to all the materials and bonuses I only offer a one-time payment option. 

How is the material taught?

The workflow is laid out over different chapters representing each day of your workflow. It is written in checklist and paragraph form explaining exactly how to do each task and when to do it. It’s all bundled in a gorgeously designed, easy-to-follow PDF. There are also getting started videos and overview videos that will be delivered via email with your download so you get the best results possible using the Playbook. 

Will this actually work for me?

I’m 100% confident that if you follow this system you will save a TON of time in your business and reduce your stress and overwhelm exponentially. If you go through this and you don’t save any time at all and you can prove that you did the work I offer a 14-day money back guarantee. 

Do I need any special software to access the content? 

As long as you have internet access to watch the getting started and overview videos and a program that can read PDF documents then you’re good to go! 

Is this for beginner’s or advanced photographers? 

Both! This is something I desperately needed when I was starting out in my business as I had no clue what a proper workflow needed to look like. And once I did and became in high demand, this workflow saved me more times that I can count as I booked more weddings and needed to keep up with the extra work that came with that. Now I can shoot as many sessions a year as I want without being overwhelmed. 

 What programs are used in the workflow you teach? 

I use Photo Mechanic for culling, Lightroom for editing and Blog Stomp and Wordpress for my blog workflow. For albums I use Smart Albums to design and KISS for the actual product. While I recommend these programs, if you don’t have them all or use something equivalent to any of these, the workflow remains the same because it’s the concept and the how that’s being taught. The software itself is secondary but you will be able to read all my efficiency tips and recommendations through the Playbook of what I recommend to use and why. 

 When will I receive access to the content? 

As soon as your order is confirmed you will be able to download your content from the order screen. You’ll also receive an email shortly after with a unique link to download everything! 

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